‘Open Road Project’ of Toyota develops the futuristic electric vehicles

‘Open Road Project’ of Toyota develops the futuristic electric vehicles

While the rise of electric (and now, self-driving electric) cars has brought an entirely new design aesthetic to the future of the automobile, few - if any - automobile manufacturers have pushed for allowing customers to produce their own customizations using a 3D printer similar to how other product category manufacturers have. Of course, one shouldn’t necessarily expect to be able to customize engine components on an engine; however interior elements or exterior body panels and other design elements that don’t interfere with the safety of the vehicle should be fair game, right?  This is exactly what Toyota is aiming to achieve with a new project that will be launched in July of 2015.


Credit: Toyota’s Open Road project

As mentioned in Toyota’s Open Road project site, “we’re interested in how people move: where they want to go and how they get there. That’s why we created OPEN ROAD PROJECT. OPEN ROAD PROJECT shares new ideas about how we get around cities by putting our vehicle, the Toyota i-ROAD through its paces and letting drivers work with future thinkers. This summer sees the launch of OPEN ROAD PROJECT, which will test the i-ROAD with selected Tokyoites around their city.”


About OPEN ROAD PROJECT

OPEN ROAD PROJECT will explore the future of urban mobility through three different programs.

Testing
OPEN ROAD PROJECT is recruiting Tokyo test-pilots over 12 months to put Toyota's latest concept vehicle, the i-ROAD, through its paces.

PROTOTYPING
OPEN ROAD PROJECT is collaborating in unprecedented ways with industry partners to create unique extensions of the i-ROAD experience.

BROADCASTING and SHARING
OPEN ROAD PROJECT will share the latest project news and participants' experiences with the i-ROAD through its digital platform (launching on the 4th July) as well as physical events.

Toyota i-ROAD

The i-Road is the latest vehicle, designed to explore the way we move. It can travel up to 50km on a single charge. Its intuitive Active Lean technology makes it enjoyably nimble. The i-ROAD is built to the highest safety standards.

Added Toyota in their official press release:

“Through these consumer trials, (we) aim to study the best ways to develop products and services that will build on the key strengths of the i-Road and open up exciting new possibilities for mobility.”

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