The internet has changed the rules of the marketing game, leveling the field and opening it up for players of all sizes. Blogging has evolved rapidly too, establishing itself as a potent marketing platform.
It is now considered to play a key role in engaging consumers and investors, and making a name for your enterprise. What is more, websites and blogs are powerful allies and strategic partners that allow you to meet the users on multiple digital avenues and boost conversion rates.
One of the main reasons to invest in blogging is to drive more internet traffic your way. Together with search engines and social media, the blogosphere is a major internet highway where you need to put some visible signs. The alternative is to get a third-party ink from the media and pay for the traffic, either via buying an email list or utilizing ads. However, apart from being expensive, these strategies hold water only as long as you throw money at them, while the blog posts rank in search engines for months and years to come, attracting numerous views and leads.
Whenever you write a blog post, you bring to life another indexed page and increase your chances of showing up in search results. Basically, you are sending cues to Google that you are active, harnessing the immense potential of organic search. Also, you are more likely to get discovered by social media and witness the content from the blog repository be shared across this booming landscape. This is a great way to widen your business exposure and captivate new audiences. After all, consumers spend a great deal of time reading blogs, interacting with brands on social networks and seeking information via search engines.
Now, simply obtaining traffic does not cut it, as you also need to convert it. The common practice involves lead-generating calls to action in your blog posts. They offer free content such as ebooks, webinars and whitepapers, but ask for user information. Thus, the landing page must contain a straightforward, user-friendly form, which is to be filled with relevant data. You cannot expect every visitor to convert, which is to say you should grasp a visitor-to-lead conversion rate and figure out how to enhance it. The optimization of pages is the most efficient tactic to pull this off, so get into the best SEO practices.
Blogging is a journey of self-discovery that enables you to gain better understanding of your distinctive persona. Also, today everyone seems to be a publisher, taking part in media creation and distribution. Hence, a blog is an excellent testing ground for big campaigns. It can be used as an outlet for communicating PR information and means of amplifying company-based initiatives. Moreover, you can check the feedback on your new killer software developed in collaboration with a reputable app maker. When you have an audience at your own digital property, there is indeed a plethora of other opportunities you can exploit.
Authority and trust
Generating a steady stream of relevant, helpful content goes a long way in shaping a positive public image and serves as a centerpiece of authority in the niche. Customers expect modern companies to educate, solve problems and clarify their dilemmas. Therefore, content has the ability not only to cultivate healthy relations, but also to embed branded messages. Although reputation is a fluffy metric, it is undoubtedly a mighty weapon for building trust any organization and individual can employ. People will be more eager to step in the sales process when they see you are responsive and attentive.
Wear the crown
Blogs have become an industry standard, propelling enterprises towards a steady growth and prosperity. Of course, you do not just need any blog, but the one that captures imagination and sparks attention of the target audience. It also needs to work closely with social media and organic search. So, reach out to your customers and treat them with insightful information. Unique, quality content is a crown jewel of any blog, and it is a building material for strengthening the foundations of your online presence, making it fully shine.